Soul Venture is the story behind the stories we tell about entrepreneurship — and the deeper forces that shape every founder, leader, and venture.

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Part memoir, part strategic guide, and part psychological and spiritual inquiry, Soul Venture goes beyond startup tactics to reveal the hidden human dynamics behind growth, burnout, reinvention, and the pursuit of success.

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Through gripping real-world cases, intimate founder interviews, and his own rise–fall–reinvention journey, Ashwin Gulati uncovers the unspoken truths and hidden X-factors that determine why some leaders thrive while others break under the weight of their own ambition.

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Soul Venture challenges the traditional hero narrative of entrepreneurship and replaces it with something far more useful for today’s founders and leadership teams: clarity, self-awareness, and the ability to lead from alignment rather than adrenaline.

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What You’ll Explore

• What truly drives your ambition — and where it’s taking you
• How to make decisions when everything feels uncertain
• What happens when passion becomes pressure
• How to lead without losing yourself
• What to do when the life you built no longer fits
• Why timing, identity, alignment, and inner clarity matter as much as pitch decks and KPIs
• The business X-factors and personal X-factors that shape every venture

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Who It’s For

Soul Venture offers powerful insights for:

• Founders & CEOs

• Leaders navigating pivots, growth, or reinvention

• Investors & boards seeking deeper founder alignment

• Leadership teams under pressure

• Anyone seeking meaning in the chaos of modern success

It is both a mirror and a map — helping leaders understand the internal forces that drive their decisions and shape their companies.

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Why Ashwin Wrote This Book

Decades of working with founders, investors, and leadership teams revealed a simple truth:  what happens inside a founder often determines what happens inside the venture.

 

Pitch decks matter. Strategy matters. Execution matters.

But the human dimension — ambition, psychology, identity, fear, resilience — quietly determines outcomes far more often than we admit.

 

Soul Venture is Ashwin’s attempt to bring that truth into the open.

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How It All Connects 

The principles and X-factor frameworks explored in Soul Venture form the foundation of venture execution and leadership work through Match Point Ventures.

 

The integrated approach combines:

• rigorous business strategy

• operational clarity

• pattern recognition from decades in the trenches

• and a deep understanding of the human forces behind performance

This blend makes Soul Venture not only a compelling read, but a practical companion for founders, boards, and anyone navigating high-stakes transitions.

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If You're Ready

If you're ready to build not just a company or a career, but a life with meaning and alignment — Soul Venture is your next read.