For more than 30 years Ashwin has been helping businesses take off and land — overseeing the often-complex transitional moments that ultimately determine a venture’s success. Ashwin worked in the UK, Spain, France and the U.S and with an insider’s view of the entrepreneurial journey — involving more than 100 companies in a variety of industries — he has been able to develop strategies and executions to avoid common pitfalls and enhance growth opportunities.

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His journey has taught him that the old cliché “it’s not personal, it’s business” is often the opposite. As an author, he details this experience in his new book Soul Venture: a true life and death journey into the startup culture.