Meet the Founder

For more than 30 years, Ashwin has helped businesses take off and land — guiding ventures through the high-stakes transitional moments that often define their ultimate success. With experience across the UK, Spain, France, and the U.S., and involvement in more than 100 companies across a wide range of industries, Ashwin brings both strategic clarity and executional precision to avoid common pitfalls and unlock growth opportunities.
His journey has taught him that the old cliché “It’s not personal, it’s business” is often the opposite. As an author, he explores this insight in his new book Soul Venture: a true life and death journey into the startup culture.
Ashwin is also available for select speaking engagements, panel discussions, and podcasts — bringing candid insight and hard-earned wisdom to the entrepreneurial conversation.